KOHO Won the Gold Medal of French Design Award

The KOHO brand space design project recently achieved a significant milestone by winning the 2025 French Design Award, a prestigious recognition in the global design industry. This accomplishment highlights the project's innovative approach to spatial design, which seamlessly integrates office functionality with immersive display elements. Through a precise and well-structured spatial narrative, the project embodies KOHO’s commitment to artistic exploration while maintaining practical value. By fostering a dialogue between natural elements and Italian design aesthetics, the project successfully elevates the experience of brand expression in a contemporary office environment.

At the core of KOHO’s design philosophy is the harmonious integration of nature’s essence into the built environment. The design team distilled three fundamental elements—water, circle, and arc—from natural rhythms, using them as the guiding principles for the spatial composition. These elements symbolize fluidity, continuity, and organic movement, creating a space that is not only aesthetically pleasing but also emotionally resonant. The interplay of these natural forms enhances the flow of the environment, making the office feel more dynamic and engaging.

One of the most striking features of the KOHO brand space is the sculptural spiral staircase, which serves as both a functional and artistic centerpiece. This architectural element elegantly connects the different levels of the space, embodying a sense of vertical movement and temporal progression. Resembling a solidified streamer of time, the staircase is designed to be both visually captivating and structurally efficient. Its light and airy presence contribute to the overall openness of the space, reinforcing the theme of fluidity that runs throughout the project.

In addition to the staircase, the extensive use of white walls and geometric forms plays a crucial role in defining the spatial experience. These design choices establish a sense of rhythm and order, echoing the principles of minimalism while expressing a refined Italian design language. The deliberate use of negative space allows the architectural elements to breathe, enhancing the perception of elegance and sophistication. By striking a balance between simplicity and artistic tension, the design encapsulates the essence of Italian aesthetics in a modern context.

The exhibition area within the KOHO brand space is another exemplary feature, showcasing a masterful blend of artistic expression and functional practicality. This area is carefully curated to serve multiple purposes: it acts as a platform for displaying the brand’s identity, a space for storytelling, and a hub for fostering creativity. The design employs restrained yet impactful methods to ensure that the artistic elements do not overshadow the functional aspects. Every detail is meticulously crafted to enhance the user experience, allowing visitors to engage with the brand’s philosophy on a deeper level.

Meanwhile, the office space is designed with a strong emphasis on adaptability and human-centric functionality. A modular approach allows for flexible configurations, ensuring that the space can evolve to meet different needs. By balancing openness with privacy, the design creates an environment conducive to both collaboration and individual focus. Open workstations encourage teamwork and communication, while private areas provide employees with the necessary solitude for deep concentration. This thoughtful spatial arrangement reflects KOHO’s dedication to creating a workplace that values both productivity and personal well-being.

Sustainability is another cornerstone of the KOHO brand space design. The project incorporates eco-friendly materials and energy-efficient solutions to minimize its environmental footprint. From responsibly sourced furnishings to advanced lighting systems that optimize energy consumption, every aspect of the design aligns with sustainable practices. This commitment to environmental responsibility further reinforces KOHO’s vision of a workspace that is not only functional and beautiful but also ethically and ecologically conscious.

French Design Awards: A Celebration of Creative Excellence

The French Design Awards is an internationally renowned competition that celebrates groundbreaking achievements in the fields of interior design, architectural design, product design, and packaging design. As one of the most prestigious honors in the global design community, the award recognizes designers and firms that push the boundaries of creativity and innovation. By acknowledging projects that redefine the relationship between people and their environments, the French Design Awards play a crucial role in shaping the future of design.

Winners of this award are distinguished by their ability to craft meaningful and transformative spaces that go beyond aesthetics. The competition evaluates projects based on their originality, functionality, sustainability, and cultural impact. Architects, interior designers, and product designers who receive this accolade are celebrated not only for their artistic vision but also for their contributions to improving the way people experience and interact with design.

KOHO’s Design Philosophy and Industry Impact

Winning the French Design Award is a testament to KOHO’s unwavering commitment to innovative and meaningful design. The recognition affirms the brand’s ability to seamlessly integrate business logic with artistic expression, finding the perfect equilibrium between commercial practicality and creative inspiration. By drawing from natural elements and humanistic thinking, KOHO creates spaces that resonate with both emotional depth and functional efficiency.

This achievement also positions KOHO as a leader in the evolving landscape of office design. As workplaces continue to adapt to changing work dynamics, KOHO’s approach serves as a blueprint for the future. The project’s emphasis on fluidity, collaboration, sustainability, and well-being addresses the growing demand for workspaces that are not only efficient but also enriching and inspiring.

In conclusion, the KOHO brand space design project exemplifies the transformative power of thoughtful spatial design. By weaving together elements of nature, artistic elegance, and modular functionality, the project creates an environment that is both innovative and timeless. The recognition from the French Design Awards further cements KOHO’s reputation as a visionary in the field, setting a benchmark for excellence in contemporary design. This success underscores the importance of integrating brand culture into physical spaces, proving that a well-designed environment can elevate not only the workplace experience but also the broader perception of design as an art form.